Education leads, a hot commodity
Adults going back to school by the thousands
Hundreds of thousands of Americans (and Canadians) are going back to school: connecting them to colleges and universities wanting to enroll them is a substantial Internet marketing business. This particular domain is attractive for the following reasons:
- High-value leads: the colleges pay well because student contact leads translate into very substantial long-term revenue, often secured by federal student loans.
- A large population across North America, is “in the market,” both in terms of prospective students, and colleges and universities.
- Well-established, professional aggregators like CollegeBound.net take the complexity out of the lead generation process, even for less experienced lead generators.
- Education sites provide real value to prospective students, given all the difficult decisions that students have to make in picking programs, institutions, financing, and long-term learning planning.
Sites like www.PickTheRightCollege.com provide services to prospective and enrolled students by advising them in their decision-making processes. At the same time, they provide high-quality leads to the educational institutions, when students make specific school- and program choices.
This win-win situation can only be preserved if the services of the education portals are of genuine, truthful, long-term quality for the students using them. Despite their relationship with the education providers, the education portal must ensure that they provide accurate, useful, and legitimate information with reasonable independence and intrinsic quality control.
For more information, please visit the Pick The Right College blog.
